A rising tide lifts all ships, and since Steph Curry's brand is increasingly proving to be unsinkable, Under Armour's stock may be a bargain at its current levels.

The king of sneaker endorsers remains Michael Jordan, a player who hasn't laced up a pair of his own shoes in a professional basketball game since 2003. His endorsement model is what both Under Armour and Nike (NKE) -- which distributes the Jordan brand -- are looking to duplicate. On-the-court performance doesn't matter. Bad publicity doesn't matter. The only thing that matters in selling his shoe is the Jumpman insignia.That type of drawing power wasn't acquired overnight, it took back to back championship three-peats, countless commercials and a movie co-starring Bugs Bunny to achieve that type of influence. Curry's star power is nowhere near that level yet, but he is well on his way."He's selling a pretty remarkable amount of shoes, much faster than it took Lebron or Durant to get to t..

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Watch the stirring new Under Armour ad featuring Bryce Harper

Thomas is the voice of a new ad featuring Harper as the company launches a new line of signature cleats for the Washington Nationals star during today’s All-Star game.“We looked at two things,” said Under Armour senior vice president for marketing Adrienne Lofton. “First, there’s the importance of being grounded in the fundamentals, of learning the right way as you grow up. Youth coaches are so important. Second, every sport you look at, it all comes down to footwork. That’s such a key to success.”Under Armour plans to feature another unapologetically brash athlete, Carolina Panthers quarterback Cam Newton, in the campaign later this year.“We love and lean into Bryce’s personality,” Lofton said. “He wants to make baseball fun again. We’re about making sports fun again. He’s emotional. Som..

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Tips for Buying the Perfect Softball Cleats

Tips for Buying the Perfect Softball CleatsBelieve it or not, a major part of your performance on the softball field lies solely on your cleats. If you cleats are not comfortable and do not offer proper support and traction you could end up getting strained ankles, blisters or muscle cramps that can no only hinder your performance in a live game but also keep you out of the training and play folly with your fitness. This is why you need to take the greatest care while selecting a pair of cleats. If you are wondering what points you need to bear in mind which buying your set of softball cleats then these pointers will help you get started.1.) The first point you need to understand before buying your cleats is the different between a soccer and softball cleat. A softball cleat as opposed to ..

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Under Armour Reveals Curry Lux Collection

Performance athletic label Under Armour has made moves lately to make a grand entrance into the fashion sportswear market. It’s latest sneaker release, the Curry Lux, is a silhouette that’s sure to get the attention of the athleisure fan.The Under Armour Curry Lux arrives Aug. 5 in five colorways. The limited-edition shoe will launch that day at the Manhattan location of renowned boutique Concepts, which is on Hudson Street. The mid silhouette has a retail price of $150.The latest offering for back-to-back NBA Most Valuable Player Stephen Curry uses his first signature shoe, the Under Armour Curry One, executed with premium leather and suede.According to the brand, the Curry Lux collection is street-fashion inspired and will feature both mid- and low-cut styles. Curry’s sleek and tailored ..

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Bryce Harper to wear special Under Armour All-Star game shoes

Under Armour endorser Bryce Harper seems to relish big events, as evidenced by the customized cleats and bat he debuted on the 4th of July.  The Washington Nationals star hoped to use a bat on Independence Day decorated with an image of the Statue of Liberty and the inscription: “Freedom is never given. It’s won.”  But the outfielder -- who also had cleats customized with symbols of the military service branches -– had his plans derailed by Major League Baseball rules.“One day I hope players in the @MLB can express the way they feel and give thanks to everybody that makes our lives possible and safe every single day through bats or cleats or anything to that point,” the player wrote on Instagram.Harper isn’t likely to have such issues with his new All-Star game cleats. They’re a ..

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THE REVOLUTIONARY SMART SHOE THAT MAKES YOU A BETTER RUNNER

While you were dreaming of the day when fitness trackers and shoes became one, Under Armour went and did it. Introducing the UA SpeedForm® Gemini 2 Record Equipped, the first connected shoe designed specifically to make you a better runner. It’s the latest technology for tracking your run, married to the best technology in comfort, support and explosiveness. It’s not just a smart shoe, it’s the wearable that will change the running world.Avoid injury.When your shoes do wear out, the UA SpeedForm Gemini 2 Record Equipped will notify you that it’s time for a new pair. The average life of the shoes is about 400 miles. And don’t worry, you won’t lose your data when you get a new set. All your running information stays stored in your apps, so you always have a complete history of your performan..

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